Sarah Igo – Writer | Storyteller | Voice-Finder
Founder of Words by Woodslea
Allergic to fluff, wary of cliché and happiest when every word earns its place, I’m a copywriter, ghostwriter and storyteller who builds meaning from the ground up. Since 2017, I’ve written nearly 2,000 bespoke property descriptions for some of the UK’s most distinctive homes, blending lifestyle-led storytelling with architectural clarity. I’ve also worked with festivals, charities, studios, and individuals to tell stories that sing; whether that’s a kitchen renovation with soul, a memoir packed with memory, or a children’s book about a hen who just wouldn’t give up.
I’m as at home writing about limestone fireplaces and south-facing gardens as I am interviewing printmakers, researching facts and figures, weaving words into poetry or simplifying a tricky brand message. What ties it all together is my obsession with voice, tone and truth. I don’t believe in filler, fluff, or overwriting — just in words that matter and mean something.
I’ve always been the person in the thick of things — curious, chatty and lit up by other people’s stories. I take pride in being described by more than one person as ‘bottled sunshine’! It might sound twee but it’s a reflection on my curiosity about people and life in general. My energy lights up when meeting others, and I’m always up for a good conversation – name the topic.. I genuinely love finding out what makes people tick, then shaping that into words that reflect who they are and what they stand for.
Whether you’re an estate agent, a creative business, or someone with a story to tell, I’ll help you find the words that reflect the essence of what you’re driving at.
Writing is my passion. And, yes, you’ve probably heard that before. But my passion for words is at the root of Words by Woodslea. It’s how and why the business was born.
From as early as I can remember I was busy writing stories, screenplays and poems. An avid reader, (you can’t be a writer without first becoming a successful reader) words soon became a part of my DNA. In primary school I first came across the word serendipity, and thought it was the most beautiful sound I’d ever heard. Then, I looked up its meaning and felt even more inspired.
Throughout my adolescent and adult life, I’ve continued to nurture those sparks of creativity, personally and professionally. Nine years as an A-Level English Language teacher taught me to see ‘behind the curtain’ and to understand the psychology behind our choice of language and how powerful its impact can be when honed for different purposes and tailored to specific markets.
When natural creativity and analytical thought combine, words can cause waves, change minds, empower people.
Whether I’m spinning a children’s story in my spare time or carefully crafting your uniquely tailored copy, there are two things to remember:
1. I love what I do.
2. When you love what you do, you do it to the very best standard.
To be a writer you have to be an avid reader and lover of books, so they say…..well, since the nickname my sisters gave me was ‘bookworm’, I think I may qualify. That, and an excellent grounding in English and Latin at a good old-fashioned grammar school.
From there I did a degree in Education where I specialised in English.
Although my career path took me in a different direction, I was able to pursue my love of literature and poetry as a hobby rather than a job (much more fun)!
So it was a great joy to me to return to what I love and take on the role of chief proof reader and editor for Words by Woodslea, especially as Sarah is the most talented writer I know; I am transported by her words whatever subject I am reading.