Blogging – what is it and why do it?

If you’re new to blogging, or are unsure exactly what the term means, don’t worry. The term ‘blog’ was first coined in the nineties. Originally it was called a ‘weblog’, referring to the practice of writing a journal of thoughts online, like an old-fashioned log.

Blogging – what is it and why do it?

Blogging – what is it and why do it?

Fast forward a few decades, drop the first syllable, and blogs have become one of the most effective methods of building brand awareness for your business.


Well, there are a number of reasons. Firstly, blogs are a great way of informing your target audience about the services you provide, breaking news about your business and why you and your company are so great.

The informal tone of blogs is brilliant for building up a rapport with your would-be clients and are super for drawing in new business for a very low cost compared to more traditional marketing techniques.

By providing your readers with regular reading on topics they find relevant, you can nurture a sense of trust with that target audience. This can be developed in the ‘comment’ section, where you get to respond directly to your avid reader’s questions and thoughts on your post.

Regular uploading of new, informative and relevant blog content can elevate any business – from solo entrepreneur to expanding multi-employee business to the expert in your field. Be the go-to source of information on breaking news in your field.

Most importantly, regular blogging will help drive traffic to your site, enhance your web presence and attract new customers.

After all, even Captain Bligh found the time to pick up a pen during the Mutiny on the Bounty. The perfect example of how blogging can elevate your status, even pre-internet!

Summary blogs

Regular content, tailored to your company’s tone, designed to make your brand more visible online. Chatty, formal or on the fence. We work to your brief.