I pride myself on only sending copy to clients once it has been checked, checked and checked again (by at least two different sets of eyes). Here are five classic close calls that prove why […]
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Satis House…Wuthering Heights…Downton Abbey… From Manderley in Rebecca to Green Gables in L. M. Montgomery’s classic, the best-loved homes in literature are remembered as much for their names as for the adventures and escapades […]
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Recently, I telephoned two clients to get the lowdown on their homes. Both, it transpired, lived in bungalows. One called theirs a single-storey cottage. The other described theirs as a lodge. Same fundamental building type: […]
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There’s more to great property copy than writing nice things about a house. If you’re investing thousands into home staging, professional photography and premium marketing, the words should work just as hard. So, before […]
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Proofreading is more than catching typos — it’s about consistency, clarity, and protecting your reputation. Discover why it takes time, what it involves, and why it’s worth every penny. “Can you just give it a […]
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There’s plenty to unpack from Trump’s speeches, but if we strip away the content and focus in on the techniques, we can learn a lot from what has been dubbed ‘Trumpspeak’ and how language can […]
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Honestly, you’ll have been taught them. But then, I’m quite a nerd. And, having chased up my own post-secondary education with a career that has largely centred in and around both writing and teaching the […]
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Is SEO a dirty word in your business? Well, technically it’s an acronym, but either way, it’s a term many business owners really hate. Stupid Extra Oddstuff So Epically Offputting Seriously, Every Opportunity? […]
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It’s no secret that fresh, unique content is a winner for your website and social media. Not only will your followers engage with you more frequently, building up a great trust for your brand, but […]
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Business owners, I know it’s a bore. You paid good money and parted with hours of your time to put that website together…the last thing you want to do is revisit it six months down […]
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