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Penny for your thoughts?

Penny for your thoughts?

Well, the truth is, it’s a tricky question to answer. A quick Google will provide you with a plethora of wannabe Shakespeares, quill in hand and raring to write for remuneration. Cost, and quality, can […]

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Is your content costing you clients?

Is your content costing you clients?

The trouble with English Here’s the thing about the English language: it’s a minefield. And it rarely makes sense. Think about it…dough, rough, though and through don’t rhyme even though they look like they should. […]

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Five simple words you need to use in your copy

Five simple words you need to use in your copy

‘Should’, or ‘need to’? I deliberated over which expression to use in this title for a while. Both convey the same information, but the semantics working behind the scenes change the whole tone and approach […]

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Do books still matter?

Do books still matter?

However, if you’re one of the 31% of adults who don’t read in their free time, or one of the 46% of 16-24 year olds who don’t read, the answer becomes less clear. Perhaps the […]

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Language – keeping pace with the changes

Language – keeping pace with the changes

Language R-evolution Language is not an immovable boulder, set rigidly in its ways. Instead it is a rolling snowball, constantly evolving and growing with new vocabulary every year. In the last 1,000 years, we have […]

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Five reasons you need a copywriter in 2021

Five reasons you need a copywriter in 2021

Skeleton crews staff offices and shop fronts remain dark, as we gather round the glow of our laptops. Instead of festooning our windows with visual merchandising, we turn to Facebook ads to attract new customers. […]

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(Nearly) New Year’s Revelations…

(Nearly) New Year’s Revelations…

It usually begins on December 27th, although it’s been known to hit as early as Boxing Day. The Celebrations tub is down to the Bountys and Snickers (don’t be fooled by that glint of gold […]

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Blogging – what is it and why do it?

Blogging – what is it and why do it?

Fast forward a few decades, drop the first syllable, and blogs have become one of the most effective methods of building brand awareness for your business. Why? Well, there are a number of reasons. Firstly, […]

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