6 November 2024
There’s plenty to unpack from Trump’s speeches, but if we strip away the content and focus in on the techniques, we can learn a lot from what has been dubbed ‘Trumpspeak’ and how language can […]
6 November 2024
Honestly, you’ll have been taught them. But then, I’m quite a nerd. And, having chased up my own post-secondary education with a career that has largely centred in and around both writing and teaching the […]
19 October 2022
Is SEO a dirty word in your business? Well, technically it’s an acronym, but either way, it’s a term many business owners really hate. Stupid Extra Oddstuff So Epically Offputting Seriously, Every Opportunity? […]
29 June 2022
It’s no secret that fresh, unique content is a winner for your website and social media. Not only will your followers engage with you more frequently, building up a great trust for your brand, but […]
5 May 2022
Business owners, I know it’s a bore. You paid good money and parted with hours of your time to put that website together…the last thing you want to do is revisit it six months down […]
10 January 2022
Blogs It’s a well-known fact that maintaining a steady stream of relevant, breaking content helps to build your business’ reputation, keeping you fresh in the mind’s eye of your client. It doesn’t matter what type […]
8 November 2021
I’ve not been taking the best care of myself lately. I’m pretty sure this phase hits most of us after we transition into being ‘grown ups’. Sending voice notes to Oxford last night (because […]
27 October 2021
Writing is a process. There are lots of stages involved. The birth of an idea, scribbled notes, fully formed sentences and then the final product. And then comes the proofreading. That all important final stage. […]
9 September 2021
Every sense hints at change; leaves tinged with yellow, the first smoky scents of coal fires wafting in the air, dewy cobwebs shawling the garden path. September is the month of firsts…the first time you […]
10 July 2021
Well, the truth is, it’s a tricky question to answer. A quick Google will provide you with a plethora of wannabe Shakespeares, quill in hand and raring to write for remuneration. Cost, and quality, can […]
22 June 2021
The trouble with English Here’s the thing about the English language: it’s a minefield. And it rarely makes sense. Think about it…dough, rough, though and through don’t rhyme even though they look like they should. […]
30 April 2021
‘Should’, or ‘need to’? I deliberated over which expression to use in this title for a while. Both convey the same information, but the semantics working behind the scenes change the whole tone and approach […]
4 March 2021
However, if you’re one of the 31% of adults who don’t read in their free time, or one of the 46% of 16-24 year olds who don’t read, the answer becomes less clear. Perhaps the […]
4 February 2021
Language R-evolution Language is not an immovable boulder, set rigidly in its ways. Instead it is a rolling snowball, constantly evolving and growing with new vocabulary every year. In the last 1,000 years, we have […]
14 January 2021
Skeleton crews staff offices and shop fronts remain dark, as we gather round the glow of our laptops. Instead of festooning our windows with visual merchandising, we turn to Facebook ads to attract new customers. […]
28 December 2020
It usually begins on December 27th, although it’s been known to hit as early as Boxing Day. The Celebrations tub is down to the Bountys and Snickers (don’t be fooled by that glint of gold […]
20 October 2020
Fast forward a few decades, drop the first syllable, and blogs have become one of the most effective methods of building brand awareness for your business. Why? Well, there are a number of reasons. Firstly, […]
